What a Beauty!

New brand identity for the Beauty collection from the Croda Group.

The skin and haircare products in the Beauty collection allow the user to select the texture, extract and active ingredients to achieve their idea of beauty. The idea is that in the future there will be no one defined concept of beauty and that customers will be able to mix their own products at the counter – this concept is communicated through the logo which highlights Beauty to signify “be you”.

Branding applied to product sample kits and brochures.


We were recently approached by new company ph55, consultants to the licensed retail industry, to create their new corporate identity.

Here are the results…