Croda advert wins excellence award

Advertising Excellence KeraDyn

The KeraDyn HH advert placed in a recent issue of Cosmetics & Toiletries magazine has been awarded the “Honoring Advertising Excellence Award” for gaining the highest overall effectiveness  rating in the  publication.

The ‘On Target’ study is conducted by Readex Research and selected adverts in C&T are studied and feedback obtained from readers. Ads are rated on effectiveness in key areas of advertising; visual appeal, ease of reading, amount of information, and clear communication of benefits.