How Pinterest Will Benefit Your Business

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Pinterest

Pinterest is the fastest growing social networking platform, ever!And why is this?Pinterest is a network built for sharing and organising images, whether it is your own photographs or other images that you find on the internet. Statistics show that our brains process visual information 60,000 times faster than text and 90% of the information that enters our mind is visual.  So it is not surprising why a visually focussed social networking platform has flown through the roof!

How will Pinterest help my business?

Pinterest will make your business visual, relatable & shareable. Pinterest will promote your products, services, engage with your audience and show how your business will benefit their lives.

Use your Pinterest account to ‘Pin’ photographs of your own work, brand associated images, how to guides, tips, inspiration and infographics that will strengthen your brand.

The more brand-related images you Pin – the more exposure your business will receive!Users can share your photography and pinned images in just a few clicks – this makes promoting your brand extremely easy and free!

Also, you can install the ‘Pin It’ plugin on to your website.This will enable users to pin your visual content to their Pinterest boards. By having your visual content pinned to user’s Pinterest boards, you will be exposing your business as every ‘Pinned’ image will be linked back to your website.

Pinterest Enhances Your SEO

Pinterest is heavily crawled by search engines. This makes Pinterest an amazing platform to use your keywords and create links back to your site. Building the amount of links back to your website will help you land on the first page of Google for all of your keywords!

Tip: upload your own images which can be linked back to your website, use your key words in the image titles and pin impressionable images that people will want to share.

Pinterest Increases Traffic to Your Website

A recent study by Shareaholic revealed that Pinterest promotes more traffic to your website than Twitter, StumbeUpon, Reddit, Google+, YouTube & LinkedIn! Sign up and don’t miss out on all of the potential hits you could be getting!

Pinterest Engages with Potential Customers

Believe us when we say, Pinterest is addictive! It is one of those websites that you can lose hours of your time just staring and pinning hundreds of images to your boards. By having an online Pinterest presence you add a personality to your business as well as interacting with your customers.

It’s a graduate fair, virtually

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Virtual Fair

We’ve recently been involved in creating the graphics for a graduate fair with a difference. It’s all online!

The virtual fairs allow the user to interact with exhibitors via the internet and are the perfect way to connect with a tech-savvy audience, whilst saving money at the same time. Whether uploading CVs, browsing job vacancies or chatting live with an employer it can all be done remotely, via the virtual fair.

Virtual Fair close-ups

The brief was to create graphics for a multi-tiered site that viewers can use to search for employment opportunities in their desired location and field of expertise. Prospects asked for it to look like you were getting deeper into the virtual exhibition the further you searched. Starting on the streets of a virtual town you can select an exhibition centre and then go inside to see the individual exhibitor stands that are relevant to your initial search.

Dawson Design hear us RAR

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RAR Certified Agency Dawson Design

We are very pleased about this validation, as it can only be gained following positive reviews by previous and existing clients, which is worth much more than any boast we can come up with (although we can be guilty of that as well).

Why Choose a RAR Certified Agency…

… i.e. Dawson Design. As it’s proof that we’ve been independently assessed by an outside organisation, based on testimonials from people we’ve worked with (both previously and ongoing), and judged to be reliable provider of high-quality, good-value services. Put simply, it means you can trust us to deliver what we say we will.

Also, RAR is up-to-date. As you can see by the logo, you only get 12 months’ grace until you either;

a) have your certification renewed because new people are continuing to rave about you, or

b) disappear from the register and have to hand back your logo and certificate, because you’ve not done anything good in the last year.

This means you can be sure that any positive news about an agency is recent, and not ten-year-old client quotes from days gone by.

Thanks to everyone that contributed to us reaching the RAR status, we will continue to maintain the high standards we’re (now officially) known for.

If you would like to discuss a project with RAR Certified Agency Dawson Design please get in touch!

Quarter of a Century of Great Design

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25 years of Great Design

25 years of Great Design, Anthony Dawson with the senior design team

Dawson Design moves into it’s 25th year this month – Founder of the business and Senior Partner, Anthony Dawson said: “We are all delighted and proud to have reached this milestone and look forward to the next 25 years!

“Looking back, so much has changed since Dawson Design was launched in July 1986 – a time when everybody worked on drawing boards – now we have computers on each desk, design software and emails (all ensuring that we have no time for drinks at lunch!).

We’d like to take this opportunity to say a big thank you to all of our clients and staff, new and long-standing, for getting us to this milestone… and here’s to the next 25 years!