Croda advert wins excellence award

Advertising Excellence KeraDyn

The KeraDyn HH advert placed in a recent issue of Cosmetics & Toiletries magazine has been awarded the “Honoring Advertising Excellence Award” for gaining the highest overall effectiveness  rating in the  publication.

The ‘On Target’ study is conducted by Readex Research and selected adverts in C&T are studied and feedback obtained from readers. Ads are rated on effectiveness in key areas of advertising; visual appeal, ease of reading, amount of information, and clear communication of benefits.

Industrial Chemicals redesign

We’ve just finished designing and updating Croda’s Industrial Chemicals wide range of marketing material. From Powerpoint templates to 24 page brochures, from email signatures to data sheets the new style has been incorporated throughout.

It’s a graduate fair, virtually

Virtual Fair

We’ve recently been involved in creating the graphics for a graduate fair with a difference. It’s all online!

The virtual fairs allow the user to interact with exhibitors via the internet and are the perfect way to connect with a tech-savvy audience, whilst saving money at the same time. Whether uploading CVs, browsing job vacancies or chatting live with an employer it can all be done remotely, via the virtual fair.

Virtual Fair close-ups

The brief was to create graphics for a multi-tiered site that viewers can use to search for employment opportunities in their desired location and field of expertise. Prospects asked for it to look like you were getting deeper into the virtual exhibition the further you searched. Starting on the streets of a virtual town you can select an exhibition centre and then go inside to see the individual exhibitor stands that are relevant to your initial search.

Dawson Design hear us RAR

RAR Certified Agency Dawson Design

We are very pleased about this validation, as it can only be gained following positive reviews by previous and existing clients, which is worth much more than any boast we can come up with (although we can be guilty of that as well).

Why Choose a RAR Certified Agency…

… i.e. Dawson Design. As it’s proof that we’ve been independently assessed by an outside organisation, based on testimonials from people we’ve worked with (both previously and ongoing), and judged to be reliable provider of high-quality, good-value services. Put simply, it means you can trust us to deliver what we say we will.

Also, RAR is up-to-date. As you can see by the logo, you only get 12 months’ grace until you either;

a) have your certification renewed because new people are continuing to rave about you, or

b) disappear from the register and have to hand back your logo and certificate, because you’ve not done anything good in the last year.

This means you can be sure that any positive news about an agency is recent, and not ten-year-old client quotes from days gone by.

Thanks to everyone that contributed to us reaching the RAR status, we will continue to maintain the high standards we’re (now officially) known for.

If you would like to discuss a project with RAR Certified Agency Dawson Design please get in touch!

Quarter of a Century of Great Design

25 years of Great Design

25 years of Great Design, Anthony Dawson with the senior design team

Dawson Design moves into it’s 25th year this month – Founder of the business and Senior Partner, Anthony Dawson said: “We are all delighted and proud to have reached this milestone and look forward to the next 25 years!

“Looking back, so much has changed since Dawson Design was launched in July 1986 – a time when everybody worked on drawing boards – now we have computers on each desk, design software and emails (all ensuring that we have no time for drinks at lunch!).

We’d like to take this opportunity to say a big thank you to all of our clients and staff, new and long-standing, for getting us to this milestone… and here’s to the next 25 years!