Design | Dawson Design

Building a Rapport

September 28, 2007/in Design, Work /by dawsondesign

We have just started working with Rapport - one of Manchester’s leading events design and production companies.

New style for Kroy

September 6, 2007/in Design, Work /by dawsondesign

We have just created the new catalogue for Kroy Europe

Just Searching for a new exhibition stand…

June 28, 2007/in Design, Exhibitions, Work /by dawsondesign

New exhibition graphics created together with the manufacture of bespoke furniture for Just Search. following on from our new business win announced last month.

eBrochure

June 25, 2007/in Design, Digital /by dawsondesign

Screen shots of the eBrochure we have just produced for our new client Graduate Prospects – designed to inform graduate recruiters at conferences and trade shows about their products and services.

The Flash eBrochure showcases all the publications and online service Graduate Prospects provide and incorporates several advertisements. The digital brochure is multi layered to allow users to view essential product information and then gain a greater understanding through more detailed pages.

It was specifically designed with the target audience in mind; easy to use and quick to navigate in a busy trade show environment.

eBrochure

At the heart of better plastics

May 19, 2007/in Branding, Design, Work /by dawsondesign

The fresh, new image we created for Croda Polymer Additives was recently unveiled at Chinaplas – Asia’s Number One Exhibition for the Plastics and Rubber Industries.

Chinaplas 2007, held in Guangzhou, China, was attended by over 1500 exhibitors from 36 countries and regions, displaying flagship products and technologies for the plastics and rubber industries.

The Croda stand, which unveiled a brand new image for Polymer Additives attracted many visitors from all over the world.

The challenge for Polymer Additives Marketing Communications this year was to take the best of both Croda and Uniqema, and position the ‘new’ Polymer Additives business unit in the market. The introduction of new exhibition graphics and marketing literature, including an updated product guide, was the ideal opportunity to do this.

“The new designs have been really well received by our customers and sales teams alike, and they provide a great way to promote our exciting expanded product range.”

Dave Cherry, Sales and Marketing Director, Polymer Additives

The fresh new design also incorporates a new tagline to enhance the company’s brand identity.

According to Caroline Myers, Croda Marketing Communications

“We wanted a simple and memorable tagline that conveyed a positive feeling about both our products and our company. It was important to reflect the Polymer Additives ethos and set ourselves apart from our competition, whilst also arousing interest in our products for plastics applications. ‘At the heart of better plastics’ communicates simply and yet emotively our values of innovation, technical service, partnership, added value and performance. And as largely internal additives, our products literally are ‘at the heart’ of better performing plastics!”