New exhibition system created for Intertek CAPCIS for Corrosion Management, Abu Dhabi.
The exhibition system was designed to give CAPCIS a consistent brand image across all marketing material – inline with the new corporate brand and style we created and implemented last year.
The second edition of Croda’s Hot 10 magazine has just been printed – this issue, ‘Sun Sensations’, focuses on the area of UV protection.
We have just started working with Rapport - one of Manchester’s leading events design and production companies.
New exhibition graphics created together with the manufacture of bespoke furniture for Just Search. following on from our new business win announced last month.
Screen shots of the eBrochure we have just produced for our new client Graduate Prospects – designed to inform graduate recruiters at conferences and trade shows about their products and services.
The Flash eBrochure showcases all the publications and online service Graduate Prospects provide and incorporates several advertisements. The digital brochure is multi layered to allow users to view essential product information and then gain a greater understanding through more detailed pages.
It was specifically designed with the target audience in mind; easy to use and quick to navigate in a busy trade show environment.
The fresh, new image we created for Croda Polymer Additives was recently unveiled at Chinaplas – Asia’s Number One Exhibition for the Plastics and Rubber Industries.
Chinaplas 2007, held in Guangzhou, China, was attended by over 1500 exhibitors from 36 countries and regions, displaying flagship products and technologies for the plastics and rubber industries.
The Croda stand, which unveiled a brand new image for Polymer Additives attracted many visitors from all over the world.
The challenge for Polymer Additives Marketing Communications this year was to take the best of both Croda and Uniqema, and position the ‘new’ Polymer Additives business unit in the market. The introduction of new exhibition graphics and marketing literature, including an updated product guide, was the ideal opportunity to do this.
“The new designs have been really well received by our customers and sales teams alike, and they provide a great way to promote our exciting expanded product range.”
Dave Cherry, Sales and Marketing Director, Polymer Additives
The fresh new design also incorporates a new tagline to enhance the company’s brand identity.
According to Caroline Myers, Croda Marketing Communications
“We wanted a simple and memorable tagline that conveyed a positive feeling about both our products and our company. It was important to reflect the Polymer Additives ethos and set ourselves apart from our competition, whilst also arousing interest in our products for plastics applications. ‘At the heart of better plastics’ communicates simply and yet emotively our values of innovation, technical service, partnership, added value and performance. And as largely internal additives, our products literally are ‘at the heart’ of better performing plastics!”
Dual branded exhibition stand and marketing literature developed for Uniqema and Croda for the European Coatings Show 2007 in Nuremburg.
New brochure series created for Uniqema’s polymerised fatty acids product range.
Design of several exhibition stands for Bristol-Myers Squibb to be used across Europe throughout 2007 working together with The Cinnamon Agency.
Woman – detail
Design of interactive Questionnaire to be used on touch screens on the BMS exhibition stand.
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