Croda advert wins excellence award

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Advertising Excellence KeraDyn

The KeraDyn HH advert placed in a recent issue of Cosmetics & Toiletries magazine has been awarded the “Honoring Advertising Excellence Award” for gaining the highest overall effectiveness  rating in the  publication.

The ‘On Target’ study is conducted by Readex Research and selected adverts in C&T are studied and feedback obtained from readers. Ads are rated on effectiveness in key areas of advertising; visual appeal, ease of reading, amount of information, and clear communication of benefits.

Industrial Chemicals redesign

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We’ve just finished designing and updating Croda’s Industrial Chemicals wide range of marketing material. From Powerpoint templates to 24 page brochures, from email signatures to data sheets the new style has been incorporated throughout.

It’s a graduate fair, virtually

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Virtual Fair

We’ve recently been involved in creating the graphics for a graduate fair with a difference. It’s all online!

The virtual fairs allow the user to interact with exhibitors via the internet and are the perfect way to connect with a tech-savvy audience, whilst saving money at the same time. Whether uploading CVs, browsing job vacancies or chatting live with an employer it can all be done remotely, via the virtual fair.

Virtual Fair close-ups

The brief was to create graphics for a multi-tiered site that viewers can use to search for employment opportunities in their desired location and field of expertise. Prospects asked for it to look like you were getting deeper into the virtual exhibition the further you searched. Starting on the streets of a virtual town you can select an exhibition centre and then go inside to see the individual exhibitor stands that are relevant to your initial search.