What a Beauty!

New brand identity for the Beauty collection from the Croda Group.

The skin and haircare products in the Beauty collection allow the user to select the texture, extract and active ingredients to achieve their idea of beauty. The idea is that in the future there will be no one defined concept of beauty and that customers will be able to mix their own products at the counter – this concept is communicated through the logo which highlights Beauty to signify “be you”.

Branding applied to product sample kits and brochures.

We’re doing our bit….are you?

We are all responsible for protecting the environment and for minimising our impact on it.

At Dawson Design we strive to reduce our environmental impact as well as help our customers reduce theirs too. This is why we only use printers who are FSC (Forest Stewardship Council) accredited – this means that our customers can be certain that the papers and boards used to produce their printed matter can be traced back through the production chain to the sustainable source of the timber used in the wood pulp production. As well as sustainable paper sourcing we only use printers who use vegetable based printing inks.

We have also looked at all aspects of the design production process to identify where there are opportunities to reduce environmental impact:

These are just a few things that set us apart from our competitors:

  • We have minimised the impact on the environment of vehicle use by adopting a green travel plan – now 100% of all staff now travel to work using public transport, car sharing or simply walking!
  • As you can imagine, we go through a lot of paper so we operate a paper-free office as much as we can. We have strict policies on re-using scrap paper and all our paper waste is sent for recycling.
  • All packaging material is recycled and re-used
  • All our computer equipment is power managed and shut down when not in use.

We are also looking at, among other issues, the following areas:

  • Reducing the amount of energy used within the business for power, heat and lighting
  • Aiming to becoming Carbon Neutral by 2009.

Work Experience Awards

The National Council for Work Experience’s (NCWE) fifth annual Awards took place at the Café Royal, London last week – in the photo you can see the flash movie we created for the ceremony!

NCWE Awards