Duty Free Clothing
New Duty Free Clothing website now live!
Manchester based denim designers and manufacturers Duty Free Clothing are major suppliers of ‘own-label’ fashion jeans to many leading names on the High Street in the UK and across Europe.
We were approached by Duty Free Clothing who wanted to create a new website in response to the company’s growth and expansion plans that was distinct from its competitors.
Our task was to raise awareness of Duty Free Clothing before it launched two new brands direct to the end customer.
The site has been designed to reflect the uniqueness of the brand itself – showcasing the new season’s product range and appeal to both own label fashion buyers and consumers.
The site was designed to stand out from the crowd with content that is playful and quirky to reflect the company’s culture and brands – young, dynamic, fun and friendly.
A dynamic intro animation integrates lifestyle elements and strong colours – using cut-outs of models wearing this season’s collection to give a flavour of the product range.
The site was intended to act as the driver for ‘call to action’ – to request further details of the full collection and pricing.