At the heart of better plastics

The fresh, new image we created for Croda Polymer Additives was recently unveiled at Chinaplas – Asia’s Number One Exhibition for the Plastics and Rubber Industries.

Chinaplas 2007, held in Guangzhou, China, was attended by over 1500 exhibitors from 36 countries and regions, displaying flagship products and technologies for the plastics and rubber industries.

The Croda stand, which unveiled a brand new image for Polymer Additives attracted many visitors from all over the world.

The challenge for Polymer Additives Marketing Communications this year was to take the best of both Croda and Uniqema, and position the ‘new’ Polymer Additives business unit in the market. The introduction of new exhibition graphics and marketing literature, including an updated product guide, was the ideal opportunity to do this.

Polymer additives

Polymer additives

“The new designs have been really well received by our customers and sales teams alike, and they provide a great way to promote our exciting expanded product range.”

Dave Cherry, Sales and Marketing Director, Polymer Additives

The fresh new design also incorporates a new tagline to enhance the company’s brand identity.

According to Caroline Myers, Croda Marketing Communications

“We wanted a simple and memorable tagline that conveyed a positive feeling about both our products and our company. It was important to reflect the Polymer Additives ethos and set ourselves apart from our competition, whilst also arousing interest in our products for plastics applications. ‘At the heart of better plastics’ communicates simply and yet emotively our values of innovation, technical service, partnership, added value and performance. And as largely internal additives, our products literally are ‘at the heart’ of better performing plastics!”